This proves that we should keep in mind that planning the expansion process plays the most crucial role in making each expansion be successful. Moreover, exceptionally concerning Russian market obtaining previously analyzed certificate is obligatory, which has been proved on the example of miscellaneous companies, which despite of great quality and attractive price of their commodities have failed to capture satisfactory market share there (important data on Certificator.eu).
The reason why GOST Russia is such popular is that this certificate is respected among wide range of different customers (gost r certificate (check here)). Besides, its importance is related to the fact of loyalty of Russian users, who in most cases prefer their local commodities, no matter of their class and price. Nevertheless, product from abroad that would have acquired GOST certification is considerably more likely to make a great career on this market that is these days thought to have attractive growth potential and be quite dangerous as well due to the political reasons.
To sum up, we are recommended to keep in mind that there is a considerably improving probability that planning correctly our expansion on Russian market and analyzing such solutions like GOST Russia would be a reasonable step towards reaching our target, which would be to make great sales results and achieve high market share.