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However, some companies have been partaking in footgear manufacturing since the very beginning. One such brand is Nike, and also New Balance. The first one is widely recognized as an iconic of sports gear brand that supports both amateurs and professionals in daily sports exercises. Additionally, Nike is esteemed by streetwear fashionists – starting from nylon jackets, t-shirts, caps, and footgear. The history started in 1972 when Nike introduced the “Moon Shoe”, the opening channel of Nike footwear. It was made with certain philosophy: the shoe needs to be light, comfortable and hard-wearing. Nike shoes are mostly identified by the most popular Air Max model with innovative midsole air pad technology. Collaboration with Michael Jordan won Nike sneakers popularity and took it to the different level. Spectacular Air Max 1 running shoe with small, transparent, air window on the heel side made a difference and made huge amount of money for this company. Autor
It’s a known fact that there is a fierce competition between footwear brands. Companies pour money down the drain on marketing including advertisement contracts with sports champions and celebrities. Nike sport shoes have similar target as Balance sneakers – generally young, visionary persons that are interested in fashion and ease. In the wake of companies war, a buyer has a chance to pick and choose from an enormous amount of footgear from different companies. New Balance sneakers are one of the most desired kicks nowadays. This brand has been manufacturing shoes from the beginning of XXth century. The interesting fact is that New Balance name was coined by its founder when he observed chickens balance supported by three-toed foot. Next interesting thing about this company is that New Balance made Steve Jobes favorite shoes. When it comes to pricing New Balance introduced another curious idea – pricing model based on dividing the shoe number by 10. At the end we could estimate an almost exact retail price – i.e., NB610=61.0$.