At the moment it is not important if you think about oppening your market or a factory in the foreign country, or starting just from exporting commodities abroad.
many companies are beginning to notice the profits of entering the markets of former Soviet Union. Nonetheless, there is 1 country of the region which is peerlessly beloved amongbetween businessmen – it is the Russian Federation. What are the reasons of this situation?Firstly, Russia is the biggest European market. It has more than 143 million citizens, who are possiblecustomers!
Second, plenty specialists portray the Russian market as a very absorbent. Certainly, prognosis diverge depending on the sector but the market is described as really perspective – see gost r.
The final important feature is that Russian citizens are getting richer and the middle class emerges. it generates systematically raising demand for new things.Nonetheless, it is worth keeping in mind that the Russian market has its own distinctives and threat. Firstly, it happens that sanctions and embargo are suddenly brought in. Regrettably, that is tough to foresee them as they have reference to the ongoing political situation. Additionally, the markets of former Soviet Republics have their own valid limitations and requirements, which are different than those used by the European Union. For instance, your company can have all European certifications, but when entering the Russian market you need to have GOST-R certificate – gost – russian. Surely, it develops more costs.
Undeniably, that is very substantial that ahead taking up a choice regarding entering the Russian market, you should thoroughly consider the current status of the sector you are interested in. However, despite these difficulties, more and more firms decide to begin their enterprises in the Russian market. In fact, the market has huge potential and prospects for further development.